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Coaching Culture with Ben Herring
Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
Podcasting since 2025 • 15 episodes
Coaching Culture with Ben Herring
Latest Episodes
Scott Lawrence: Coaching Culture and Vision in USA Rugby
Scott Lawrence, a pivotal figure in USA Rugby, joins us for an enlightening conversation that straddles the line between sport and data science. Drawing from his humble beginnings in the Midwest to his role as head coach and general manager, Sc...
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Episode 6
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1:02:05
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Wayne Smith: Great teams are built on meaning.
Wayne Smith, one of rugby's greatest strategic minds, takes us on an intimate journey through his extraordinary coaching career, revealing the cultural secrets behind multiple World Cup victories with the All Blacks and Black Ferns.Know...
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1:25:27

Ryan Martin: Burn the lesson plan. How to break through in professional coaching.
Check Ryan’s Outstanding drills here: https://x.com/CoachRyanMartinDiscover the secrets of crafting a winning team culture with our guest, Ryan Martin, a professional rugby coach wi...
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Episode 7
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1:03:23
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Richard Cockerill: Rugby's Straightshooter. You can't pretend to be a good version of someone else.
Richard Cockerill cuts through the buzzwords to deliver a masterclass in building winning cultures across two decades of elite coaching. The former Leicester, Toulon, Edinburgh, England and current Georgia coach shares his refreshingly straight...
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Episode 11
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1:08:17

Conrad Smith: Coachability Unleashed, The Culture-Driven Approach to Rugby.
Conrad Smith unpacks the anatomy of winning team culture with remarkable clarity and authenticity. Drawing from his 94 tests with the All Blacks and captaincy experience with the Hurricanes, Smith reveals how culture transcends motivational pos...
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Episode 10
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1:16:15
